Digital Advertising – What it is, how it works, and how it can improve your business
Advertising in the Digital Age has provided businesses with greater flexibility, measurability and performance for their advertising dollar than ever before. Due to these reasons, it is expected that online advertising spend in Australia alone is going to reach close to $4 billion, double the spend of 2009. This briefing will give you an overview of the opportunities for your business to advertise using the online world.
What’s covered?
- What is Online Advertising (What is it? How does it work?)
- What are advertising options? (Search, Banner, Blogger, Mobile, Facebook and more)
- The case for Search Advertising or Search Engine Marketing (SEM)
- Measuring online advertising
- Advertising versus entertainment
- Advertising and mobile phones
- Case studies of successful Online Advertising strategies
Who should attend?
This session is designed specifically for business executives: Board members, Senior Management, Marketing Management, Technology Management, Business Unit Management, etc. Eyeballs – Advertising in the Digital Age – A Digital Briefing will help you understand how Digital Advertising impacts your business, industry or role.
What’s the briefing format?
The basic format of this 2-hour session, conducted on your business premises, is a flexible presentation followed by Q&A.
Background
One Zero One specialises in equipping businesses to make the most of digital technology through education and advice.
