Facebook – What it is, how it works, and how it can improve your business
Facebook is a website that allows people to connect and socially interact with each other online through sharing their thoughts, photos, video, links and playing games together. Since Facebook opened its portal to all Internet users in 2006, its volume has virtually exploded: it currently boasts over 350 million active users a month. As a consequence, business owners and managers are increasingly turning to Facebook as a place to engage and interact with customers and other business stakeholders.
What’s covered?
- What is Facebook (What is it?)
- How Facebook works (See what Facebook looks like and the various elements involved.)
- Facebook and Corporate Marketing and Communications (Simple interactions with your customers and stakeholders)
- Facebook and Sales (Connect with advocates, advertise, interact? There’s a world of options.)
- The business risks associated with Facebook (productivity vs. benefits?)
- Facebook trends and implications (Is Facebook for the young or old?)
- Case studies of successful business Facebook tactics
Who should attend?
Facebook 101 – A Digital Briefing is for you if you need to understand the impact Facebook is having on your business, industry or role. This session is designed for business executives: Board members, Senior Management, Marketing Management, Technology Management, Business Unit Management. etc.
What’s the briefing format?
The basic format of this 2-hour session, conducted on your business premises, is a flexible presentation followed by Q&A.
Background
One Zero One specialises in equipping businesses to make the most of digital technology through education and advice.
