Podcasting – What it is, how it works, and how it can improve your business
Podcasting allows you to reach anyone who has a portable media device, such as an iPod (and who doesn’t carry around at least one such device these days?) You can now send audio or video content over the Internet so that your listeners or viewers receive updates automatically. Through the many mini networks now producing professional content for general consumption, today anyone can become his or her own mini media mogul.
What’s covered?
- How Podcasting works – the technology and podcasting process
- Podcasting and Corporate Marketing and Communications (Engage your stakeholders in a new way)
- Podcasting and advertising (Get in front of passionate individuals)
- Podcasting trends and implications (Everyone has a voice, the trick is to harness it)
- Case studies of successful business Blogging strategies
Who should attend?
Podcasting 101 – A Digital Briefing is for you if you need to understand the impact Podcasting is having on your business, industry or role. This session is designed for business executives: Board members, Senior Management, Marketing Management, Technology Management, Business Unit Management. etc.
What’s the briefing format?
The basic format of this 2-hour session, conducted on your business premises, is a flexible presentation followed by Q&A.
Background
One Zero One specialises in equipping businesses to make the most of digital technology through education and advice.
