Removing the Middleman – Your Business and Social Media

Social Media – What it is, how it works, and how it can improve your business

If you’re not sure exactly what the term “social media” means, you’re not alone. Both the name — and the phenomenon it represents — are new, created in the 21st century as the Next Big Thing in the ongoing worldwide technology/communications revolution. ”Social media” is simply an umbrella term covering a myriad of strategies and tools for communicating, creating, sharing and discussing news, information and other media. Tools such as Facebook, Twitter, Youtube, blogging, micro-blogging and podcasting are all forms of social media that already impact online communications trends, consumption of news and the interaction of businesses with their stakeholders. This Digital Briefing will give you an introduction to Social Media and how it’s letting business directly communicate with customers and stakeholders like never before.

What’s covered?

What is Social Media (What is it? What does it mean?)
How Social Media works – the technology and tools (See how the creation of media passes through Social Networks)
Social Media and Corporate Marketing and Communications (Is there no such thing as free press?)
Social Media and Sales (Connect with advocates, Advertise, Interact? There is a world of options)
The business risks associated with Social Media (Do you know what is being said about your business online?)
Social Media trends and implications (Why pay for mass media when a mass of free niches will do?)
Case studies of successful business Social Media strategies

Who should attend?

Removing the Middleman – Your Business and Social Media is for you if you need to understand the impact Social Media is having on your business, industry or role. This session is designed for business executives: Board members, Senior Management, Marketing Management, Technology Management, Business Unit Management. etc.