Twitter – What it is, how it works, and how it can improve your business
Twitter is a web site for broadcasting information in 140 character snippets. Created in 2006, Twitter employs elements of Social Networking through the ability to find, follow and interact with people that are broadcasting information that is of interest to you. By 2009, Twitter has become one of the most referred to technology companies due to the impact the service is having on a number of industries, in particular News and Media. Whoever thought 140 characters could be so influential?
What’s covered?
- How Twitter works – the technology and tools (See the real time trends that users are following)
- What Twitter is (What does it mean? Why is it important?)
- The impact of Twitter and Corporate Marketing and Communications (Real time, two way interaction with your stakeholders?)
- Twitter and Sales (Connect with advocates, Advertise, Interact? There are a world of options)
- The business risks associated with Twitter (Do you know what is being said about your company or products? What sort of guidelines should employees have?)
- Trends associated with Twitter and the implications (How do businesses react to the speed of the real-time interactions?)
- Case studies of successful business Twitter strategies
Who should attend?
Twitter 101 – A Digital Briefing is for you if you need to understand the impact Twitter is having on your business, industry or role. This session is designed for business executives: Board members, Senior Management, Marketing Management, Technology Management, Business Unit Management. etc.
What’s the briefing format?
The basic format of this 2-hour session, conducted on your business premises, is a flexible presentation followed by Q&A.
Background
One Zero One specialises in equipping businesses to make the most of digital technology through education and advice.
